Category: Drazen Prelec

• January 18, 2023

  Anchoring

  

  We like to think we are smarter than we are, as Daniel Kahnemann famously said, “Our comforting conviction that the world makes sense rests on a secure foundation: our unlimited ability to ignore our ignorance.” We like to think that we are above being caught out by ‘gimmicks’ and ‘tricks’, but in truth, the very […]