Category: Dan Ariely
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Anchoring
We like to think we are smarter than we are, as Daniel Kahnemann famously said, “Our comforting conviction that the world makes sense rests on a secure foundation: our unlimited ability to ignore our ignorance.” We like to think that we are above being caught out by ‘gimmicks’ and ‘tricks’, but in truth, the very […]
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Friendly Advice
What would you advise a friend to do? It turns out that the advice we give our friends is often very different to the advice we follow ourselves, according to a 2011 article published in the Journal of Marketing Research1. In a study carried out by Schwartz, Luce and Ariely, participants were split into two […]
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Struggling with self-control
I have recently concluded a 12-month mourning period for my late father. Over the last twelve months, I have woken early to attend morning services at the synagogue every day and to recite the mourners’ “kaddish”. I have also left my family eating dinner every evening to attend the evening service and say kaddish. These […]